Social Media Management Tools

Most businesses rely on multiple-point solutions to manage their social media Management, further complicating the process and resulting in fragmented communication and operational inefficiencies.

Therefore, arming yourself and your team with a reliable social media management tool will ensure your audiences receive a consistent and authentic brand experience, regardless of their social media platform.

Social media is a big part of our lives now that we live in a digital world. Social media sites have changed the way we meet, talk, and interact with each other, whether we're using them for personal or business reasons. Businesses need to have a strong online presence now that social media is becoming more famous and more people are using it. We need tools to help us handle social media in this case.

In this blog, We’ve made the task easier and combined 15 social media management tools into one comprehensive list. Also, check out the tools’ top features, customer testimonials, and our final verdict – and find a solution fit for your business.

The Best Social Media Management Tools

Based on these unique needs, we’ve handpicked some of the best social media management tools to consider.

1. Hootsuite
2. Buffer
3. Sprout Social
4. Agorapulse
5. CoSchedule
6. Loomly
7.  SocialPilot
8. Sendible
9. Sprinklr
10. Tailwind
11. Socialbakers
12. MeetEdgar
13. Later
14. Zoho Social
15. Iconosquare

 

1.Hootsuite: Social Media Management

Hootsuite is one of the best and most famous tools for managing social media. It has a lot of features that help you handle all of your social media accounts. With Hootsuite, businesses can plan posts, connect with their audience, monitor mentions and keywords, and analyze performance across multiple social media platforms. The platform also has advanced analytics and reporting tools that help businesses keep track of their social media ROI and make choices based on data.

Key Features:

• Publish and schedule social media posts on a variety of platforms
• Manage incoming messages and mentions and respond to them in a single inbox
• Monitor online conversations around your brand and industry to stay on top of trending topics

2.Buffer

Buffer is another top-notch social media management tool known for its simplicity and user-friendly design. It allows businesses to schedule posts, analyze performance, and interact with their audience across various social media platforms. Buffer also offers a unique feature called "Pablo," which enables users to make stunning visuals for their social media posts. With its intuitive dashboard and seamless interaction with other tools, Buffer is a favorite among social media marketers.

Key Features:

• Social media publishing tools that allow you to easily schedule out all the social media content you’ve created for each channel
• A social media engagement dashboard that lets you respond to all mentions or messages online in one place
• Analytics and reporting to give you a bird’s eye view of how your social media efforts are performing
• Landing page builder to create a customized experience

3.Sprout Social: Social Media Management

Sprout Social is a complete social media management tool that caters to businesses of all sizes. It offers a range of tools, including post scheduling, content curation, social listening, and analytics. Sprout Social's unified inbox allows you to handle all your social media messages and mentions in one place, ensuring efficient communication with your audience. It covers popular platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Key Features:

• Social media publishing, scheduling, monitoring, analytics, reporting and more in one easy-to-use dashboard
• ViralPost feature to publish your content when your followers are most likely to engage
• Smart Inbox that compiles all your incoming messages from different social media platforms
• Hashtag tracking to identify the most popular and relevant hashtags to boost visibility
• Custom URL tracking to get a more in-depth insight into how your posts are performing in terms of referral traffic and conversions

4.Agorapulse

Agorapulse is a powerful social media management tool that focuses on interaction and collaboration. It gives features like post scheduling, content calendar, social inbox, and social listening. Agorapulse's social CRM feature helps you manag e and nurture relationships with your social media fans. It covers major platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Key Features:

• Social media scheduling and publishing
• Social media monitoring and listening
• Social CRM for managing customer interactions
• Team collaboration and approval workflows

5.CoSchedule

CoSchedule is a versatile social media management tool that integrates with your content marketing efforts. It offers a content calendar, allowing you to plan and schedule your social media posts alongside your blog posts and other content. CoSchedule also provides social analytics to help you track the performance of your campaigns. It supports major platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Key Features:

• Social Message Optimizer to craft powerful messages for your social posts
• AI Social Assistant to generate ideas and social messages instantly
• Predefined social sharing templates so you don’t have to create a publishing plan from scratch
• ReQueue automatically creates recurring social posts from your best content

6. Loomly

Loomly is a user-friendly social media management tool that focuses on content creation and collaboration. It offers features like post scheduling, content calendar, and social media asset management. Loomly's collaboration features allow team members to work together seamlessly, ensuring a cohesive social media strategy. It supports popular platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Key Features:

• • Social media scheduling and publishing
  • Content calendar for planning and organizing social media posts
  • Asset library for managing visual content
  • Team collaboration and approval workflows

7. SocialPilot

SocialPilot is a cost-effective social media management tool that provides a range of features to enhance your social media strategy. With SocialPilot, you can schedule posts, track engagement, and analyze the performance of your campaigns. It supports popular platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google My Business. SocialPilot also offers team collaboration features, making it ideal for businesses with multiple team members managing their social media accounts.

Key Features:

• • Social media scheduling and publishing
  • Content curation and discovery
  • Analytics and reporting
  • Team collaboration and client management

8. Sendible

Sendible is a comprehensive social media management tool that offers advanced features for businesses and agencies. It allows you to schedule posts, engage with your audience, and monitor brand mentions across various platforms. Sendible also provides robust analytics and reporting features, enabling you to measure the success of your social media campaigns. It supports popular platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Key Features:

• • Social media scheduling and publishing
  • Social media monitoring and listening
  • CRM integration for managing customer interactions
  • Analytics and reporting

 

9.Sprinklr

Sprinklr is a customer experience management platform with features to manage your socials. It supports your essential social publishing needs with an editorial calendar and a digital asset manager. The engagement dashboard lets you view comments, mentions and messages in one place. A unique Sprinklr feature is the user-generated content (UGC) management capabilities. You can use it to organize content from fans and repost them to amplify brand reach.

 Key Features:

• • Social media scheduling and publishing
  • Social media monitoring and listening
  • AI-powered analytics and reporting
  • CRM integration for managing customer interactions

10.Tailwind

Tailwind is a social media management tool focused on Pinterest and Instagram. It offers features like content scheduling, hashtag suggestions, and analytics. Tailwind's SmartSchedule feature determines the best times to post based on your audience's engagement patterns. It supports platforms like Pinterest and Instagram.

Key Features:

• • Visual content scheduling for platforms like Pinterest and Instagram
  • Hashtag suggestions for maximizing reach
  • Analytics and reporting
  • SmartSchedule feature for optimal posting times

11. Socialbakers

Socialbakers is an all-in-one social media management toolthat focuses on data-driven insights and analytics. It offers features like content scheduling, audience segmentation, and competitive analysis. Socialbakers' AI-powered algorithms provide valuable recommendations to optimize your social media strategy. It supports major platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Key Features:

• • Social media scheduling and publishing
  • Audience segmentation and targeting
  • Competitive analysis and benchmarking
  • AI-powered recommendations for optimizing social media strategy

12. MeetEdgar

MeetEdgar is a unique social media management tool that focuses on evergreen content. It allows you to create a library of reusable content that can be automatically shared at optimized times. MeetEdgar's automation features save you time and effort in managing your social media accounts. It supports popular platforms like Facebook, Twitter, Instagram, and LinkedIn.

Key Features:

• • Social media scheduling and publishing
  • Library of reusable evergreen content
  • Automation features for sharing content at optimized times
  • Analytics and reporting

13.Later

Later is a social media management tool specifically designed for visual content. It is widely used by businesses and influencers in the fashion, beauty, and lifestyle industries. Later offers features like visual content scheduling, Instagram Stories planning, and hashtag suggestions. It supports platforms like Instagram, Twitter, Facebook, and Pinterest.

Key Features:

• • Visual content scheduling for platforms like Instagram and Pinterest
  • Instagram Stories planning and scheduling
  • Hashtag suggestions for maximizing reach
  • Analytics and reporting

 14.Zoho Social

Zoho Social is a tool that boasts features “built for every social media feed.” The platform allows you to start discussions, share reports, create team roles and encourage feedback. This makes it easy to get everyone on board with your updates, strategies and performance insights. In addition to scheduling, the platform has its own optimized timing features similar to Sprout.

You can customize your content for each network and schedule them to go out at the right time. The platform’s Inbox keeps track of all your conversations in one place. So you don’t have to switch between multiple platforms to manage your customer interactions.

Key Features:

• An instant integration with the Zoho CRM and the ability to monitor customer interactions
• Social listening dashboards to track brand reviews, social mentions and branded keywords
• Ability to collaborate with teammates within the platform via chat, audio and video calls

15. Iconosquare

Iconosquare is a social media management tool specifically designed for Instagram. It provides features like content scheduling, analytics, and competitor tracking. Iconosquare's analytics help you understand your Instagram performance and optimize your strategy accordingly. It supports only the Instagram platform.

Key Features:

• • Instagram-specific social media management
  • Content scheduling and publishing
  • Analytics and reporting
  • Competitor tracking and benchmarking

Conclusion

Social media management tools have become indispensable for businesses looking to optimize their social media strategies. These tools offer a wide range of features and functionalities that streamline the process of managing multiple social media accounts, saving businesses time and resources.

From scheduling posts to analyzing performance and engaging with the audience, social media management tools provide the necessary tools for businesses to enhance their social media presence. By investing in the right social media management tool, businesses can unlock the power of efficiency and effectiveness in their social media marketing efforts.

Remember, the key to successful social media management lies in choosing the right tool that aligns with your business goals and objectives. Whether you're a small business or a large enterprise, there's a social media management tool out there that can help you take your social media strategy to the next level.

So, don't wait any longer - explore the options, choose the tool that suits your needs, and unleash the power of social media management!

Frequently Asked Questions about social media management tool

Q. What is a social media management tool?

A social media management tool is a software or platform that helps individuals and businesses manage their social media accounts more efficiently. It offers features like post scheduling, content creation, engagement tracking, and analytics to streamline the social media management process.

Q. Are social media management tools necessary?

Yes, social media management tools are necessary for effective social media marketing strategies.

Q. What are social media tools and their uses?

Social media tools help marketers and businesses plan, create, publish, monitor, analyze, and automate various social media activities to improve their social media marketing strategies and performance.

Q. What is the most popular social media tool?

Hootsuite is one of the most popular social media tools preferred by marketers and businesses for managing social media activities.

Q. Why should I use a social media management tool?

Social media management tools help businesses effectively manage their social media presence, schedule content, track analytics, and engage with their audience across multiple platforms, ultimately saving time and improving the return on their social media marketing efforts.